About Keith Kee

Through the respect and appreciation of individualism in every aspect, Keith Kee Couture (KKC) strongly believes that every piece of outfit is made for a lasting statement,

that will be worthy of a lifetime of memories. Keith prides on having an acute sensitivity to an individual’s needs and as such, pays meticulous attention to the detailing as well as finishing touches, in line with his genuine desire to bring out a person’s best.

Company Overview

Hailed from the Pearl of the Orient, Penang, Keith Kee Couture ( KKC ) was established in 2001. From its humble beginnings, KKC eventually expanded his business to the Klang Valley and eventually became a sought after name in the bridal and couture industry.

Being in the fashion industry, KKC has been an active participant in overseas fashion shows, beauty pageants as well as in fashion week.

KKC’s signature designs are the Modern Classic and clean cut designs. His love to use patch lace techniques and handmade embroidery enables him to create unique details in every dress that he designs to look fabulous and sophisticated.

Every year, KKC launches three main seasonal collections, namely, the Chinese new year collection, Cruise collection and the Autumn/Winter Collection.

In giving his clients confidence to wear his creation, KKC focuses on enhancing his client’s body curve as he believes that everyone is beautiful and unique.


Essentially, all KKC outfits possess high fashion cutting, regardless of whether it is an evening gown, cocktail dress, bridal gown, or even a cheongsam. Keith’s signature use of soft and flowy chiffon featuring multiple tones of colour is evident in most of his outfits. More recently, his signature style has expanded to include self drawn traditional batik motives on evening gowns as well as the modern classic cheongsams. His clever play with colours and patterns will not only help to reflect, but also enhance the wearer’s personality.


Outfits from the KKC men collection are usually designed from fabrics and materials with shiny surfaces as Keith prefers some luster instead of just regular matte. Aside from accentuating the slim fit cutting, emphasis is also given to style and comfort, besides channeling masculinity. He also enjoys experimenting with shiny buttons and accessories to further enhance the outfit. Any man in a KKC piece is bound to make the wearer look outstanding, and exceptionally stand out within any crowd.


The Biodegradable Collection

Officially commissioned by the SB Group to create and design a green collection using only the eco tape products and ribbons produced by them, various outfits were designed and created solely from masking tapes, printed OPP tapes, painter masker, aluminium foil tapes, cloth tapes, gift tie ribbons, as well as gaffer tapes. This bio-degradable collection was debuted at SB Group’s 35th Year Anniversary Gala Celebration in 2012

“Dress Of The Year” Award

Recognised for excellence at the Mercedes-Benz Stylo Fashion Awards, for the design of an exquisite gown modeled by Ford Models Supermodel of the World Malaysia 2009 winner Kelly Jagan, in 2011.

Official Judging Duties

  • Grand final of Miss Chinese Cosmos International 2010 HK
  • Grand final Miss Chinese Cosmos Malaysia 2007

Islamic Fashion Festival Malaysia

Officially debuted at the festival in 2011 and the outfits presented are the first in KKC’s line of collection to feature hijab headscarfs.

Wedding Gown of International Model and Actress

Personally requested by supermodel Amber Chia to design her RM380,000 French silk chiffon and French silk satin bridal gown, which featured 999 Rafflesia pearls sewn onto it.

Exclusively appointed the Official Evening Wear

2nd Asia New Face Model Contest 2011
(Malaysian winners in Seoul, South Korea)

7th Asia Model Festival Awards 2011
(Malaysia winners & award recipients in Seoul, South Korea)

‘Fashion Sense’ Instructor

  • Appointed by Amber Chia Academy to teach all the modeling students.
  • Invited guest speaker at workshops and boot camps organised by Amber Chia Academy.
  • The lecturer of Wedding Adamas Academy in year 2009-2010.

Keith Kee Couture 10th Anniversary Fashion Gala

Across ten brand new collections, 100 outfits designed specifically for this celebration were paraded by over 40 top models from Malaysia in an exclusive and prestigious extravaganza in 2011.

Exclusively appointed the Official Cheongsam

  • Miss Chinese Astro Malaysia 2012
  • Miss Chinese Cosmos South East Asia 2012
  • Miss Chinese Cosmos International 2011 HK
  • Miss Chinese Cosmos South East Asia 2011
  • Miss Chinese Cosmos International 2010 HK
  • Miss Chinese Cosmos South East Asia 2010
  • Miss Chinese Cosmos Malaysia 2007
  • Miss Chinese Cosmos Malaysia 2006

Image Stylist

  • Appointed by 8TV notably for reality wedding planner reality show “The Ring Mission” as well as reality competition “I Wanna Be A Model 2008 & 2010”.

The Recycle Collection

Cut away fabrics and materials collected from the thousands of dresses designed over the course of ten years were collected and recycled, by creatively piecing them together to create new outfits that were presented during the 10th anniversary fashion gala in 2011.

The Transformation Collection

Couture gowns can be worn in at least a few ways to create different looks, and as demonstrated during the 10th anniversary gala in 2011, this collection featured long and classy couture gowns that can be ‘transformed’ into chic cocktail dresses.

Exclusively appointed the Official Evening Gown

  • Miss Malaysia Universe 2012
  • Miss Chinese Cosmos International 2011 (in Hong Kong)
  • Asia Model Festival Awards New Face Model Search – Malaysia 2011
  • Miss Chinese Cosmos International 2010 (in Hong Kong)